A small practice, built to stay small.
CloudAccounts was founded by Alan Purcell (FCA, CTA) in 2019, after several years working firstly at a Big 4 accounting practice, followed by Financial Controller roles in industry, both in Ireland and overseas. The brief and purpose is simple: advise directly, explain plainly, and be accessible.
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Chartered Accountant, Chartered Tax Adviser
Chartered Accountant and Chartered Tax Adviser. Big Four-trained and former CFO of a Series B Irish tech company, with international and Irish experience spanning accounting, finance and tax before founding CloudAccounts.
The best thing you can say about an accountant is that they picked up the phone.
Many accounting firms are built for scale; centralised client intake, tiered staffing, bills by the six-minute unit. That model works for some clients. It does not work for a founder of a small business, an employee with a cross-border RSU problem, a family negotiating a difficult inheritance, or a landlord who wants the same person to prepare their tax return year after year.
We chose the opposite shape. All engagements are led by a Chartered Accountant end-to-end. Response times are measured in hours or days, not weeks. And we purposely cap the number of clients we take on each year to continue to deliver a high standard of work.
Our clients tend to be tech directors with equity compensation, small company owners who have outgrown their previous accountant, and private clients facing a recurring, or one-time tax decision, like income tax, an inheritance or a capital gain, that they want to understand and ensure is filed accurately with Revenue.
A practice built around one principle: you speak to the accountant.
No junior hand-offs, no call-centre intake. Every engagement is led by a Chartered Accountant who knows the file — and we deliberately cap client numbers so the work stays good.
Press & Commentary
We write and speak regularly on Irish tax, finance and financial education. Alan has been quoted in national press and podcasts, with a focus on practical ways to reduce tax, claim what you’re entitled to and put more money back in your pocket. He regularly shares advice on tax overpayments, credits and reliefs, PAYE, personal finance, business tax and the practical realities of Ireland’s tax system. Here are some recent features.